Why Sell Square? The Technology — Mike Collins, Head of Resellers
Square pays us 70% of its processing revenue on your merchants. You get all of it.
OrderOut is an official Square reseller; boarding is live in the United States and Canada (Canada on Rack Rate only). We pass 100% of the Square residual straight through to you — OrderOut takes no cut. It keeps paying for as long as your merchants process, and you set your own agent and ISO splits on top.
Official Square reseller · white-label onboarding under your own brand
The industry hides its splits. Here’s ours.
Most reseller programs publish no numbers at all — “lifetime residuals”, “competitive splits”, call for details. We publish ours because we keep none of it: Square pays OrderOut 70% of the payment-processing revenue Square earns on your referred merchants’ card volume, and OrderOut passes 100% of that straight through to you. Ask any program you are evaluating for their number before you sign.
Earned on card payment-processing only — not hardware, not software subscriptions. OrderOut’s delivery and online-ordering products carry their own separate commission — the portal is multi-product.
Hear it from Square and Netevia, not just from us.
Two clips from our reseller webinar, recorded July 2026. Each speaker is describing his own company's program or product — Square's, and Netevia's. Neither speaks for OrderOut, and nothing either says is an OrderOut offer, rate or commitment.
On Instant Funding: it is Netevia's product and Netevia has not published it, so it is not part of what the OrderOut Reseller Program offers today and is not something to pitch or quote a merchant on. The clip stays up because it is a record of what Netevia's CEO said in July 2026 — not a statement that the product is available now. Any timing is Netevia's to announce.
Instant Funding for Square Merchants — Vlad Sadovskiy, Netevia CEO
Four more clips and the full recording are on the Square reseller webinar page .
The offer merchants say yes to
Two closers to bring into a deal.
Both available on request — ask the reseller team to set them up for a merchant — each with its own commission on top of the Square residual, so one merchant can pay you on more than one line.
3rd-party delivery · powered by OrderOut · on request 
Account-opening incentives on UberEats & DoorDash.
Delivery revenue on day one — wired straight into the Square POS you just sold them.
OrderOut Aggregator · your own product line · on request 
Every delivery channel on one screen, in the POS.
Tablet pile gone, orders straight into Square. It carries its own commission, so it is a second line on the same merchant rather than a sweetener.
How the aggregator works for resellers Getting started
Sign up and request access.
Create your account in the Reseller Portal and tell us what you need — become a reseller, join an existing organization, or schedule a call. A real person from the reseller team follows up, usually the same day. Merchants must be in the United States or Canada (Canada on Rack Rate only): no other Square market is live for boarding yet.
- Typically same-day or one-business-day merchant approval
- You set your own agent and ISO splits — OrderOut takes no cut
- 🇺🇸 US & 🇨🇦 Canadian merchants · no obligation, no spam
REPLY < 1 BUSINESS DAY
Ready to start?
New to OrderOut? Request access and tell us what you need. Already a reseller? Sign in to the portal.
Request accessAlready have an account? Sign in to the Reseller Portal →
New to it? The guides for merchant services agents and ISOs walk through signing your agreements, adding agents and sending your first onboarding link.
Every step, measured
Nothing is a black box.
This isn’t a “send a link and hope” program. From the moment you share a link to the moment a deal is attributed, every stage is tracked — and rolled up to the right agent and ISO automatically.
LIVE TODAY Attribution, link analytics, application tracking, Slack + email alerts
COMING SOON Residual & payout dollar reporting
reseller.orderout.co — Pipeline
SUBMITTED
ACCOUNT CREATED
3COMPLETED
| Merchant | Agent | ISO | Status |
|---|---|---|---|
| Maria’s Taqueria | J. Ruiz | Northeast Payments | COMPLETED |
| Bao House | T. Cole | Great Lakes ISO | ACCOUNT CREATED |
| Blue Fin Sushi | K. Patel | Northeast Payments | SUBMITTED |
New Square application submitted Attributed to Northeast Payments · Agent J. Ruiz
Residuals
Keep all your residuals.
- 01
You design the splits
You decide what each ISO and agent gets. Per-level split configuration in the portal is not live yet — today you run the maths against your attribution report.
- 02
Run your downline Org → ISO → Agent
Every deal rolls up the full hierarchy automatically, top to bottom.
- 03
No spreadsheets
Attribution and deal status live in your pipeline — not a shared sheet.
Deal attribution — top to bottom
Residual & payout dollar reporting is coming soon. Deal attribution is live today.
How it works
From referral to residual.
- 01
You share a branded link
Each reseller gets program-specific intake links — no merchant login required.
- 02
The merchant fills a short form
Business details, category, owner contact — a short form, no Square redirect.
- 03
OrderOut completes the setup
Our support team creates the Square account using the correct referral link and keeps you in the loop.
- 04
You get paid
The deal is attributed to your org, ISO, and agent automatically.
Every one of those steps is documented. The help center for merchant services agents carries written instructions, screenshots and a full transcript for each job in the portal, so a merchant services agent joining your team never has to sit through a video to get productive. Start with how to add an agent to your reseller portal — it is the first thing most organizations do after their Master Agreement is signed. Marketing your own Square program? The Square marketing kit for resellers has the Independent Square Reseller badge, the logo files, and ready-to-use copy and disclosures for landing pages, email, social posts and paid ads. The help center also carries Square’s own reseller training, republished with Square’s permission, each with chapters, a full transcript and an FAQ: Square for Franchises training (explained by Square’s Travis Kahn), Square for Restaurants training, Square for Retail training, Square Online (eCommerce) training and Square Banking training.
Two programs, one link each
The link sets the card rate.
Rack Rate — Square's standard 2.6% + $0.15 in-person processing — and the 4% Flat Rate (Cash Discount): a flat 4% card processing rate the merchant pays Square, debit included. Both are Square's own pricing (see squareup.com/pricing). The link sets the rate the merchant is boarded at, and nothing is added to the customer's bill. A cash discount is not part of the 4% link; the merchant sets it up in Square afterwards. Choose the pricing before you send the link.
See the full lineup on the reseller program hub → or read the complete program guide →
Run your sales org on real numbers
The numbers you actually run a sales org on.
- Link opens by agent and by ISO
- Applications submitted / account created / completed (live status)
- Submissions attributed up the Organization → ISO → Agent cascade
- Real-time Slack + email alerts on submission
New in September: see your merchants’ Square volume at your own level of the hierarchy, in the dashboard, without asking anyone for it. Every change to the portal is logged in what’s new in the Reseller Portal.
Processing volume is not the same thing as residual reporting: residual & payout dollar reporting is still coming soon. Attribution, link analytics, and application tracking are live today.
FAQ
Square reseller FAQs
How do Square reseller residuals work?
Square pays residuals to OrderOut as an official reseller, and OrderOut redistributes them to you. You see every submitted application and its attribution to the right agent and ISO in real time in your white-label portal. Dollar-level residual & payout reporting is coming soon.
How do ISO and agent residual splits work?
The merchants you board stay attributed to you, and the residual keeps paying for as long as they process — including after you move on. Square pays OrderOut 70% of the payment-processing revenue Square earns on your referred merchants’ card volume, and OrderOut passes 100% of that straight through to you — OrderOut takes no cut. From there you decide how to distribute it across your ISO and agent umbrella, and super-ISOs with sub-agents are supported. Be clear on what the portal does today: the Organization → ISO → Agent hierarchy and per-agent attribution are live, but setting the percentage split at each level and having the portal calculate it are not — those arrive with the Residuals section. Until then you run the split maths on your side and reconcile it against your attribution report. Dollar-level residual and payout reporting in the portal is coming soon.
How do I become an official Square reseller?
Join the OrderOut Reseller Program and you receive a fully branded, white-label intake link specific to your organization. When a merchant submits through that link, OrderOut completes the Square account setup on the back end — the deal is automatically attributed to your Organization, ISO, and agent, and you earn the residual. Your reseller application is read by hand, so we promise you a decision rather than a fixed date; once you are approved you sign the Master Agreement and the Square Product Schedule in the portal, then create your agents and links. Boarding is live in the United States today.
How fast are merchants approved?
Fast — typically same day or one business day. You share your branded intake link, the merchant fills a short form, OrderOut completes the Square account setup with your referral attached, and the deal is attributed to your organization, ISO, and agent automatically.
Can I sell Instant Funding to my Square merchants?
Instant Funding is Netevia’s product, and Netevia has not published it — so it is not part of what the OrderOut Reseller Program offers, and you should not pitch it or quote a merchant on it. We are not putting a date on it, because the timing is Netevia’s to announce rather than ours. What you can sell today is Square payment processing and OrderOut’s delivery aggregator and online-ordering products, each with its own commission. The July 2026 webinar clip in which Netevia’s CEO describes the product is still up, because it is a record of what he said on that date — not a statement that it is available now.
What UberEats and DoorDash incentives come with the program?
Merchants you bring on can qualify for account-opening incentives on UberEats and DoorDash, powered by OrderOut’s third-party delivery integrations — on top of Square POS. It gives your agents more to offer than a payments-only pitch.
What is the difference between the Rack Rate and 4% Flat Rate programs?
Both are Square’s own reseller programs, available through OrderOut. Rack Rate is Square’s standard processing rate (2.6% + $0.15 in person, per squareup.com/pricing). The 4% Flat Rate (Cash Discount) is a flat 4% card processing rate the merchant pays Square on each card sale, debit included; nothing is added to the customer’s bill. The link sets the rate the merchant is boarded at, so choose the pricing before you send it. Changing it afterwards goes through Square. A cash discount is not part of the 4% link: the merchant sets it up in Square, and the cashier taps it on each cash sale. You receive the correct link for each rate when you join the OrderOut Reseller Program.
Is there a dual-pricing or cash-discounting option?
True dual pricing (showing two separate prices): no. Square does not offer it today, and no date has been announced. A cash discount: yes, manually. The merchant creates a Cash Discount in their Square Dashboard and the cashier taps it on each cash sale; it is not applied by tender type, so Square will not apply it on its own. It is separate from the 4% Flat Rate (Cash Discount), which only sets the merchant’s card processing rate at a flat 4% instead of Rack Rate’s 2.6% + $0.15. Square’s built-in surcharge is a different feature: automatic on credit cards, capped at 3%, never on debit. See squareup.com/help.
Why would a merchant sign up through a reseller instead of going direct to Square?
The merchant pays Square’s same published pricing either way — going through you costs them nothing extra. What they get through you: white-glove onboarding (a short form, no Square redirect, OrderOut completes the account setup), UberEats and DoorDash account-opening incentives, and a real person — you — instead of a website. Merchants can still sign up directly at squareup.com; the reseller channel is how ISOs and agents earn residuals on the merchants they bring.
Do I earn commission on hardware, software plans, or other Square products?
Square residuals are earned on payment-processing volume. OrderOut’s delivery and online-ordering products carry their own separate commission — the portal is multi-product. The rest of Square’s product surface still works in your favor: when a merchant adopts more of Square, their processing volume and stickiness grow — and processing volume is exactly what you’re paid on.
Can I sign up a business that’s already using Square?
Not by transfer — an existing Square account can’t be re-pointed to a reseller, and residuals attach only when a new merchant processing account is opened through your branded link. So the path with an existing Square merchant is opening a new account through your link.
How are Square reseller deals tracked?
Every Square intake submitted through your link appears in your Reseller Portal pipeline in real time, attributed to the correct agent and ISO. You see deal status progress from submitted → account created → completed, with Slack and email alerts at each step. Dollar-level residual & payout reporting is coming soon.
Can I see how each of my agents and sub-ISOs is performing?
Yes. The Organization → ISO → Agent hierarchy in your portal shows link opens, submitted applications, and deal attribution per agent and per ISO, so you can compare performance and coach your team. Dollar-level residual reporting is coming soon.
Is the Square reseller program available in Canada?
Yes — you can onboard merchants in the United States and in Canada today. A Canadian merchant is onboarded on Rack Rate, Square’s standard rate, and Canadian rates differ from the US. The 4% Flat Rate program is for US merchants only, so send a Canadian merchant a Rack Rate link: a 4% Flat Rate link does not accept a Canadian business address. Every other market in the agreement first needs its own legal entity, local bank account, reseller agreement, and signup links.
Do I need to already be a registered ISO to join the OrderOut Square reseller program?
No. The OrderOut Reseller Program is open to ISOs, agents, and sales teams — you do not need to already be a registered ISO to start referring merchants. You join, receive your branded intake link, and OrderOut handles the underlying Square account setup on the back end; your deals still roll up correctly through the Organization → ISO → Agent hierarchy built into the portal.
Watch the webinar
Hear it from Square: “Live with Square: The New ISO Program Explained.”
Square’s program lead, Netevia, and OrderOut cover pricing, residuals, and how to sign up — plus a live Q&A.
Watch the recording → Square is live today
Start reselling Square.
Set up your branded links in the Reseller Portal and send your first merchant intake in minutes.