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Reseller Program Guide

How to join the Square reseller program, end to end.

Everything ISOs, agents, and sales teams need to resell Square through OrderOut — an official Square reseller, boarding US merchants today. The merchants you board stay attributed to you, set your own splits, and run your downline in a free white-label portal.

Request access See the Square program Official Square reseller · 🇺🇸 US · 🇨🇦 Canada
TL;DR

The OrderOut Reseller Program lets ISOs, agents, and sales teams earn recurring residuals by bringing merchants — restaurants, retail, and service businesses — to Square, through OrderOut, an official Square reseller. Boarding is live in the United States and Canada — Canadian merchants on Rack Rate only; no other Square market is live yet. You share a branded intake link; the merchant fills a short form; OrderOut completes the Square account setup; the deal is attributed automatically up your Organization → ISO → Agent hierarchy. The merchants you board stay attributed to you: Square pays OrderOut 70% of the payment-processing revenue Square earns on your referred merchants’ card volume, and OrderOut passes 100% of that straight through to you — and you set your own splits on top. Start at reseller.orderout.co/request-access — your reseller application is read by hand, so we promise a decision rather than a fixed date. (The same-day-to-one-business-day timeline is Square approving your merchants, which is a different step.)

What you can sell

Every product stands on its own.

Selling Square POS to a flooring company, an HVAC shop, or a retailer does not require any online-ordering or delivery product — those are add-ons for food businesses. The program is not restaurant-only: Square’s best-performing verticals at $50K+ are restaurant, retail, and services — and SaaS / ISV businesses can be boarded too. Every vertical boards through the same Square reseller intake link and portal.

A multi-product portal

The Reseller Portal is a marketplace, not a single-line program.

Square Merchant Processing, Netevia Banking, and OrderOut’s own products are separate products a merchant can subscribe to or not — and each product carries its own commission / residual / compensation structure for the reseller. OrderOut is not an ISO of Netevia; Netevia Banking is one of the portal’s products. (Specific per-product comp figures are never published.)

Square Netevia OrderOut delivery aggregator → Online ordering →
How it works

From branded link to attributed deal.

The branded intake link collects only business details, category, and owner contact — a short form, with no Square redirect. OrderOut then completes the Square account setup on the back end with your referral attached, and the deal is attributed automatically up Organization → ISO → Agent. Each product has its own boarding and underwriting — streamlined, with some custom steps by product or variant. Merchant approval is typically same day or one business day (never “instant”).

Economics

The residuals keep paying. You design the splits.

How the economics work

The merchants you board stay attributed to you, and the residual keeps paying for as long as they process. Square pays OrderOut; OrderOut pays you — OrderOut is just a pass-through. Weighing us against another program? Work through the ten questions to ask any Square reseller program — ours are answered, and the second column is left blank for theirs.

How you’re paid

Square pays OrderOut 70% of the payment-processing revenue Square earns on your referred merchants’ card volume, and OrderOut passes 100% of that straight through to you — OrderOut takes no cut. From there the economics are yours: you decide the split at every level of your Organization → ISO → Agent hierarchy, so an agent under an ISO receives whatever that ISO sets. Super-ISO structures are supported. Per-level split configuration and automatic calculation are not live in the portal yet — today you run the split maths on your side and reconcile against your per-agent attribution report, which is live.

What earns, and what doesn’t

Square residuals are earned on payment-processing volume. OrderOut’s delivery and online-ordering products carry their own separate commission — the portal is multi-product. Hardware itself carries no Square discount, but you may resell, finance, or lease it to merchants on your own margin.

What you’ll see

Deal attribution, link analytics, pipeline status, and real-time Slack / email alerts are live in the portal today. Dollar-level residual and payout reporting is coming soon.

Square specifics

An official Square reseller — with two closers.

Official reseller

OrderOut USA Corp holds a signed Square Reseller Agreement — “official Square reseller” is a verified claim, not marketing language. Merchants boarded through the program are standard Square accounts; going through the reseller channel costs the merchant nothing extra versus Square’s published direct pricing (see squareup.com/pricing). For the wider partner-ecosystem context, see the Square reseller program details.

Two programs, one link each

Rack Rate — Square’s standard 2.6% + $0.15 in-person processing — and the 4% Flat Rate (Cash Discount), a flat 4% card processing rate the merchant pays Square, debit included. Both are Square’s own pricing, per Square’s published pricing. The link chooses only the processing rate; nothing is added to the customer’s bill. Choose the pricing before you send the link.

Full feature parity

Merchants boarded through the channel get the same Square feature set as going direct — features, integrations, APIs, Square Online, Afterpay / BNPL.

A closer a direct signup doesn’t include

UberEats / DoorDash account-opening incentives. And on existing Square merchants: no account transfers — residuals attach only via a new merchant processing account opened through your link.

Support & operations

Who does what after the sale.

Support

OrderOut handles onboarding and account setup. Square handles ongoing merchant support via the Square Dashboard and squareup.com/help — per Square’s published plans, phone support comes with Square Plus ($49/mo, 6am–6pm PT Mon–Fri) and 24/7 with Premium ($149/mo). You own the relationship.

The portal

White-labeled to your organization (name, logo, agent, accent color). Live today: deal attribution, link analytics, application / pipeline tracking, real-time Slack + email alerts, and per-agent / per-ISO performance views. Coming soon: dollar-level residual and payout reporting. Shipped changes are logged in what’s new in the Reseller Portal.

Enablement

The help center for merchant services agents carries four guides, each with written steps, screenshots and a video — signing your agreements, adding an agent to your reseller portal, creating onboarding links and reading a merchant's status. A merchant services agent joining your organization can read them instead of watching. Square’s own training sits alongside them in the portal’s Resources section. Webinar recordings live on the webinar page; Square’s own trainings (Square for Franchises, Square for Restaurants and Square for Retail) are in the help center. For your own campaigns, the Square marketing kit for resellers has the Independent Square Reseller badge, logo files, and ready-to-use copy and disclosures.

Branding & marketing rules

Co-brand freely — just represent the relationship accurately.

Sub-agents may co-brand their material and may use the Square logo — always subject to Square’s brand-asset guidelines — but they are not directly affiliated with Square and must never imply they are. Frame the relationship as it is: an agent or ISO in OrderOut’s official Square reseller program, with the reseller relationship disclosed. Stay value-first on community channels, with zero income claims.

Territories

🇺🇸 United States and 🇨🇦 Canada, today.

The program boards merchants in the United States and in Canada. Canadian merchants are onboarded on Rack Rate, Square’s standard rate, only; the 4% Flat Rate program is for US merchants. Square runs in eight markets worldwide, but every other market first needs its own legal entity, local bank account, reseller agreement and signup links, and beyond the US and Canada none of that is in place yet. Square does not operate in the Caribbean or in Central / South America at all. Talk to the OrderOut reseller team before you commit to a merchant in any other market.

FAQ

Reseller program FAQs

How do ISO and agent residual splits work?
The merchants you board stay attributed to you, and the residual keeps paying for as long as they process — including after you move on. Square pays OrderOut 70% of the payment-processing revenue Square earns on your referred merchants’ card volume, and OrderOut passes 100% of that straight through to you — OrderOut takes no cut. From there you decide how to distribute it across your ISO and agent umbrella, and super-ISOs with sub-agents are supported. Be clear on what the portal does today: the Organization → ISO → Agent hierarchy and per-agent attribution are live, but setting the percentage split at each level and having the portal calculate it are not — those arrive with the Residuals section. Until then you run the split maths on your side and reconcile it against your attribution report. Dollar-level residual and payout reporting in the portal is coming soon.
Do I earn commission on hardware, software plans, or other Square products?
Square residuals are earned on payment-processing volume. OrderOut’s delivery and online-ordering products carry their own separate commission — the portal is multi-product. The rest of Square’s product surface still works in your favor: when a merchant adopts more of Square, their processing volume and stickiness grow — and processing volume is exactly what you’re paid on.
Is there a dual-pricing or cash-discounting option?
True dual pricing (showing two separate prices): no. Square does not offer it today, and no date has been announced. A cash discount: yes, manually. The merchant creates a Cash Discount in their Square Dashboard and the cashier taps it on each cash sale; it is not applied by tender type, so Square will not apply it on its own. It is separate from the 4% Flat Rate (Cash Discount), which only sets the merchant’s card processing rate at a flat 4% instead of Rack Rate’s 2.6% + $0.15. Square’s built-in surcharge is a different feature: automatic on credit cards, capped at 3%, never on debit. See squareup.com/help.
What does Square cost the merchant?
Square’s published pricing applies — the same whether the merchant comes through a reseller or signs up direct. Rack Rate is in-person processing at 2.6% + $0.15 per transaction, and the 4% Flat Rate (Cash Discount), a flat 4% on card sales with debit included, is the alternative; software plans are Free ($0), Plus ($49/mo), and Premium ($149/mo). Source: squareup.com/pricing — rates are Square’s and subject to Square’s published terms.
Why would a merchant sign up through a reseller instead of going direct to Square?
The merchant pays Square’s same published pricing either way — going through you costs them nothing extra. What they get through you: white-glove onboarding (a short form, no Square redirect, OrderOut completes the account setup), UberEats and DoorDash account-opening incentives, and a real person — you — instead of a website. Merchants can still sign up directly at squareup.com; the reseller channel is how ISOs and agents earn residuals on the merchants they bring.
How fast are merchants approved?
Fast — typically same day or one business day. You share your branded intake link, the merchant fills a short form, OrderOut completes the Square account setup with your referral attached, and the deal is attributed to your organization, ISO, and agent automatically.
Can I sign up a business that’s already using Square?
Not by transfer — an existing Square account can’t be re-pointed to a reseller, and residuals attach only when a new merchant processing account is opened through your branded link. So the path with an existing Square merchant is opening a new account through your link.
Which countries does the program cover?
Today the program boards merchants in the United States and in Canada. Canadian merchants are onboarded on Rack Rate, Square’s standard rate, only; the 4% Flat Rate program is for US merchants. The agreement lists eight Square markets — US, Canada, UK, Japan, Australia, Spain, France, and Ireland — but each one first needs its own legal entity, local bank account, reseller agreement, and signup links, and beyond the US and Canada, none of that is in place yet. Square does not operate in the Caribbean or in Central and South America at all, so merchants there can’t be boarded either. Talk to the OrderOut reseller team before committing to a merchant in any other market.
Who supports my merchants after the sale?
OrderOut handles onboarding and the account setup; Square handles ongoing merchant support through the Square Dashboard and squareup.com/help. Per Square’s published plans, phone support is included with Square Plus ($49/mo, 6am–6pm PT Mon–Fri) and 24/7 with Premium ($149/mo). Your job is the relationship, not the help desk.
If a merchant changes Square plans, how is my residual affected?
Residuals are calculated on the merchant’s current Square processing rate. Square’s plans carry different published rates (2.6% + $0.15 on Free, 2.5% + $0.15 on Plus, 2.4% + $0.15 on Premium), so if a merchant moves plans the residual reflects their current rate rather than the rate at onboarding. Square’s published rates apply.
Do resellers earn on Square’s crypto / Bitcoin payments?
Square supports Bitcoin acceptance for merchants, but there is no reseller revenue share on crypto today — it is available to merchants with no residual component for the channel at this time. Reseller economics center on payment processing. (Confirmed by Square on the July 2026 reseller webinar.)
Prefer to hear it explained? Watch “Live with Square: The New ISO Program.” — video thumbnail
Watch the webinar

Prefer to hear it explained? Watch “Live with Square: The New ISO Program.”

The recorded webinar walks through the program end to end, with Square, Netevia, and OrderOut — plus a live Q&A.

Watch the recording →
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