How to join the Square reseller program, end to end.
Everything ISOs, agents, and sales teams need to resell Square through OrderOut — an official Square reseller. Own your merchant residuals for life, set your own splits in a free white-label portal, and start with a single branded link.
The OrderOut Reseller Program lets ISOs, agents, and sales teams earn recurring residuals by bringing merchants — restaurants, retail, and service businesses — to Square, through OrderOut, an official Square reseller (US + Canada focus). You share a branded intake link; the merchant fills a short form; OrderOut completes the Square account setup; the deal is attributed automatically up your Organization → ISO → Agent hierarchy. You own the merchant residuals for life: Square pays OrderOut, OrderOut pays you — a full pass-through — and you set your own splits in a free white-label portal. Start at reseller.orderout.co/request-access — approval is typically same day or one business day.
Every product stands on its own.
Selling Square POS to a flooring company, an HVAC shop, or a retailer does not require any online-ordering or delivery product — those are add-ons for food businesses. The program is not restaurant-only: Square’s best-performing verticals at $50K+ are restaurant, retail, and services — and SaaS / ISV businesses can be boarded too. Every vertical boards through the same Square reseller intake link and portal.
The Reseller Portal is a marketplace, not a single-line program.
Square Merchant Processing, Netevia Banking, and OrderOut’s own products are separate products a merchant can subscribe to or not — and each product carries its own commission / residual / compensation structure for the reseller. OrderOut is not an ISO of Netevia; Netevia Banking is one of the portal’s products. (Specific per-product comp figures are never published.)
From branded link to attributed deal.
The branded intake link collects only business details, category, and owner contact — a short form, with no Square redirect. OrderOut then completes the Square account setup on the back end with your referral attached, and the deal is attributed automatically up Organization → ISO → Agent. Each product has its own boarding and underwriting — streamlined, with some custom steps by product or variant. Merchant approval is typically same day or one business day (never “instant”).
You own the residuals. You design the splits.
Who owns the economics
You own the merchant residuals for life. Square pays OrderOut; OrderOut pays you — OrderOut is just a pass-through.
How you’re paid
Square pays OrderOut residuals on the payment-processing volume of referred merchants, and you receive the full residual OrderOut receives — a complete pass-through. From there the economics are yours: set the percentage split at every level of your Organization → ISO → Agent hierarchy, calculated automatically on every deal. Super-ISO structures are supported.
What earns, and what doesn’t
Under the Square program, residuals attach to payment-processing volume only. Hardware, software subscriptions, and Square’s other services (banking, payroll, loans) carry no referral fees — but each one deepens the merchant relationship and grows the processing volume you are paid on. Beyond Square, the portal’s other products — Netevia Banking and OrderOut products — each have their own commission and residual structure (figures unpublished). Hardware itself carries no Square discount, but you may resell, finance, or lease it to merchants on your own margin.
What you’ll see
Deal attribution, link analytics, pipeline status, and real-time Slack / email alerts are live in the portal today. Dollar-level residual and payout reporting is coming soon.
An official Square reseller — with two closers.
Official reseller
OrderOut USA Corp holds a signed Square Reseller Agreement — “official Square reseller” is a verified claim, not marketing language. Merchants boarded through the program are standard Square accounts; going through the reseller channel costs the merchant nothing extra versus Square’s published direct pricing (see squareup.com/pricing). For the wider partner-ecosystem context, read the Square Reseller Program 2026 guide.
Two programs, one link each
Rack Rate — Square’s standard 2.6% + $0.15 in-person processing — and the 4% Flat Rate program, which pairs with either a 4% Cash Discount or a 4% Service Charge. Both are Square’s own programs, per Square’s published pricing. The merchant’s intake link determines the program — no merchant-side choice, no wrong link.
Full feature parity
Merchants boarded through the channel get the same Square feature set as going direct — features, integrations, APIs, Square Online, Afterpay / BNPL.
Two closers a direct signup doesn’t include
Instant Funding powered by Netevia (money when the batch closes) and UberEats / DoorDash account-opening incentives. And on existing Square merchants: no account transfers — residuals attach only via a new merchant processing account opened through your link.
Who does what after the sale.
Support
OrderOut handles onboarding and account setup. Square handles ongoing merchant support via the Square Dashboard and squareup.com/help — per Square’s published plans, phone support comes with Square Plus ($49/mo, 6am–6pm PT Mon–Fri) and 24/7 with Premium ($149/mo). You own the relationship.
The portal
White-labeled to your organization (name, logo, agent, accent color). Live today: deal attribution, link analytics, application / pipeline tracking, real-time Slack + email alerts, and per-agent / per-ISO performance views. Coming soon: dollar-level residual and payout reporting.
Enablement
Training lives in the OrderOut Reseller Portal training center, and Square’s own training is accessible to resellers too. Webinar recordings live on the webinar page; info sheets are being added to the portal.
Co-brand freely — just represent the relationship accurately.
Sub-agents may co-brand their material and may use the Square logo — always subject to Square’s brand-asset guidelines — but they are not directly affiliated with Square and must never imply they are. Frame the relationship as it is: an agent or ISO in OrderOut’s official Square reseller program, with the reseller relationship disclosed. Stay value-first on community channels, with zero income claims.
US and Canada first, eight markets supported.
Primary focus and lead claim: US and Canada. The program is compatible across all 8 Square markets — US, Canada, UK, Japan, Australia, Spain, France, and Ireland — so raise non-US/CA opportunities when you apply. Square does not operate in the Caribbean or Central / South America. Localized country pages come later, with translation.
Reseller program FAQs
How do ISO and agent residual splits work?
Do I earn commission on hardware, software plans, or other Square products?
Is there a dual-pricing or cash-discounting option?
What does Square cost the merchant?
Why would a merchant sign up through a reseller instead of going direct to Square?
How fast are merchants approved?
Can I sign up a business that’s already using Square?
Which countries does the program cover?
Who supports my merchants after the sale?
If a merchant changes Square plans, how is my residual affected?
Do resellers earn on Square’s crypto / Bitcoin payments?
Prefer to hear it explained? Watch “Live with Square: The New ISO Program.”
The recorded webinar walks through the program end to end, with Square, Netevia, and OrderOut — plus a live Q&A.
Watch the recording →Start reselling with OrderOut.
Request access, tell us what you need, and set up your branded links in the Reseller Portal.